CEO | Zarrin Group
Address:
Zarrin Bldg, No. 35, Behruz Street, Madar Square, Tehran, Iran
Designer & Developer: Vahid Mirzaei
Shahab (Alireza) Emami, a graduate in Chemical Engineering, embarked on his journey in the fruit and vegetable industry alongside his father in 1993. With an entrepreneurial vision and a belief in leveraging innovative technologies, he swiftly contributed to the growth of the family business. His success in establishing and managing Emami Trading at the new location of Tehran’s wholesale fruit and vegetable market has elevated him to a prominent figure in the trade industry of these commodities in Iran. By focusing on a technical and scientific approach rather than conventional methods, Alireza Emami has not only advanced the fruit and vegetable sector in Iran but has also become a beacon of success in the industry.
Attributes and Characteristics:
– Entrepreneurial mindset
– Belief in utilizing the latest technologies
– Technical and scientific approach to business instead of traditional viewpoints
Successes:
– Contributing to the growth of the family business
– The first Iranian in international fruit branding and e-commerce.
Impacts:
– Facilitating the expansion of the fruit and vegetable trade in Iran
As part of our commitment to give back to the community we live and work in, the group has established a complex consist of Non Interest fund Department and Charity center (including Medical Unit, Dowry unit, Food Parcels, Cultural unit) that offers financial aid and medical services to those in need. The complex is of very interest to trade parties that they incline to visit there in their trip to Iran. For instance, in 2015 an Italian delegation from Italy Food and drink Industry Federation along with Mr Luigi Scordamaglia Executive Director of the Federation had a business mission to Iran and visited this complex.
Since 1930 presence in the fresh produce business in Iran, which today falls under the operation of Emami Trading, began with direct selling of our own produce and expanded over the years through distribution and sales of produce grown by local farmers and growers in Iran. And then we continued this approach and implemented it all over the world. Through years of experiences we give them advice on the variety and volumes of production throughout the year. Sales grew by purchasing various produce from large plantations and greenhouses which were mainly private or public agro-industrial complexes selling their produce through tenders, and has increased rapidly ever since especially with the addition of imported produce.